Women in America celebrate a National Confidence Day – and as a big part of my work as a coach is focusing on confidence, I’m all for joining in!  The day is about increasing confidence and showing women how radiating confidence can help them to reach their goals, which is something I regularly see happening with my clients.

Often, when women come to me with an ambition or a goal they’d like to achieve, I discover that lack of confidence is a key factor in holding them back. Without self-belief, they’re frightened of setting the wheels in motion in case they fail, or they might have started the process but at the first setback they begin to doubt themselves again. Using my tools and techniques as a coach and cognitive behavioural therapist, I help women to unlock their confidence and let its power drive them forward. And once their confidence is unleashed – wow! – there’s usually no stopping them!

Being confident is great in a business environment. When people see that you’re cool, calm and in control they’ll trust you to get the job done. Confidence also helps to inspire and motivate others, which is great if you have staff to manage. And if you have a client-facing business, glowing with confidence will do wonders for the ‘brand’ you present.

Of course confidence doesn’t always come easy – which is why I love working with women to help them find ways to build and boost their confidence. You can start working on your confidence now, with these tips…

Suss out your strengths We all have things we’re good at – so make a list of yours then find ways to incorporate them into each day. Doing what you’re good at will keep your confidence levels up and is a great way to get you back on track if you have a day when things don’t go quite right.

Weed out your weaknesses Ignoring your weaknesses won’t make them go away – in fact, if you don’t address them they’ll just keep wearing away at your confidence. Instead, decide what you’re going to do about your weaknesses – you could choose to delegate them, reduce them or work on overcoming them.

Be prepared Preparing for situations really helps with confidence. Imagine going into a meeting without looking over your notes or checking you have all the information you need. Your heart’s probably racing at the very thought! Now think about how much more unflustered and confident you’d feel if you went in knowing you were well prepared.

Repeat after me… ‘I can do this’. Positive affirmations help you to believe in yourself. When you’re lying in bed at night with your brain ticking over with worries and anxieties, just keep repeating your own personal confidence mantra.

Keep a success file Fill a box file with testimonials, thank you letters, congratulatory emails and any other examples of achievements and milestone reached. These are your ‘pat on the back’ moments, so keep dipping into your box to remind yourself how capable and brilliant you are!

Let yourself radiate confidence and watch a world of opportunities open up to you. As the American author and philosopher Henry David Thoreau once said: ‘Go confidently in the direction of your dreams. Live the life you’ve imagined.’


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