Brand new Tip of the Day – Knowing your audience

This topic contains 2 replies, has 2 voices, and was last updated by  Mareike Rubien 5 years, 10 months ago.

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     Mareike Rubien 

    Good Morning to all our members,

    And welcome back to another Tip of the Day, which will be something business related today, so I am hoping so see some of your own Tips underneath this post as well. 🙂

    I am not in business yet, which is why this will be something a bit more general that can be applied to basically every area – but feel free to share some more advanced Tips in the comments, I am really interested in what you think!

    My Tip for today is that, no matter what kind of business you are in, when you start putting out content you need to know your audience in and out. Especially in the age of Internet and Social Media and so much content produced every day that is the most important thing. For your content to be valuable to someone and catch the attention of the people you are trying to reach, it needs to be fitted to exactly what they want to see.
    So, know your audience, what age range, what business should they be in? What kind of people is your business of value of? And then you can create your content based on your knowledge. Find out what speaks to your audience, what do they react to? When you are sure of that, you can easily publish valuable products or content.

    What are your tips when it comes to creating valuable content, especially during the beginning of your business? What is your experience when it comes to this? Let me know in the comments! 😀

    I hope you have a wonderful Wednesday,


     Kicki Pallin 

    Mary, a lot of good things to think about there! And you need to read a lot about your area and then listen to some people you trust to gain knowledge in the beginning.
    But then … what I’m thinking when I’m reading your post is authenticity. So in a way, a little bit the other way around. As long as you know that you have a business that has been created from a passion, knowledge and quality that is unique, I think that by being the person you are, you will attract your tribe. So with some other words, by giving and sharing (and of course marketing!) as much as possible of YOU in your business, the people that feel the value of your product(s) and service(s) will show up.

     Mareike Rubien 

    You’re right Kicki, those are some really helpful words as well! Thank you so much for sharing 🙂

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