Helen Dawson  – Founder and Owner of ‘Headings & Hems’ has recently sought help from me to discuss how to move her Soft Furnishings business forward to the next level. We discussed her aspiration for her business, the name of the business and the current branding.   Her business needed a complete re-brand to match the new aspiration and vision she had for it (which meant a new name and new logo). We discussed her thoughts about her current business and how she wanted to change the perception of her business to attract a different calibre of clientele.  It was a very definitive session for her! She left ready and confident to re-name and re-launch her business with a new brand identity. It is currently a work in progress and the new branding has now been revealed, but I can confidently say that it’s a huge leap forward and now fully represents her and her business perfectly.  From a small business to looking like an established brand which can hold its own next to many upmarket brands, she took the brave step.  She did all of this by believing in her own talent, having a vision for her business, but more importantly investing in good business advice and engaging the services of brand identity specialist. For more info visit her current website: (as of 23.09.16)  www.headingsandhems.co.uk